Industry

NTT DOCOMO Announces “Xi” LTE Service Brand.

NTT DOCOMO, INC. today unveiled the brand name and logo of its forthcoming LTE next-generation mobile service for the Japanese market, which is scheduled to launch in December. The brand name is written Xi and read “crossy.” The logo is shown below:

The “X” denotes both “connection” and “infinite possibility,” and the “i” both “individual user” and “innovation.” The logo, which resembles the infinity symbol, aligns the letters in a single stream to embody the bonds that organically link people, goods and information, and lead to new innovation.

DOCOMO’s Xi LTE service will offer downlinks of up to 75 Mbps, approximately 10 times faster than the company’s current FOMA 3G service. Initially, Xi will be available in the Tokyo, Nagoya and Osaka areas, but coverage eventually will be expanded to other major cities and then additional areas of the nation. Xi users will be seamlessly handed over to the FOMA network whenever they leave a Xi service area.

Xi handsets, billing plans and other details will be announced later.